Covid-19 forced many companies to expand their reach outside their typical geographical restraints. Others were forced to expand their products and services to new audiences, while we all faced the challenge of understanding the new markets to strategically connect with the right people and offer valuable business propositions.

Gathering such data can be an overwhelming task, so in this post we’ll show you how to get immediate insights on your competitors so you can quickly and efficiently explore new business opportunities.

For this example, let's assume that you own an accounting consulting company of 20-50 employees in Atlanta, Georgia. Your best employees have CPA licenses, and are experts in taxation and real estate.

Step 1. Let’s get insights on the competition

First, we'll apply filters to generate a population of people and companies similar to yours, and review the insights generated by CrowdSegment.

This search looks for employees of companies with 10-50 employees in the accounting and consulting industries that have employees with CPA certifications, taxation, and real estate experience.

From these results you can focus on specific geographic locations and look at details from each company to look at their workforce composition and services provided to make sure they align with your company.

On the 'Companies' tab in CrowdSegment, you can review details on each company in your target population to start your competitor research. This list can kick off more targeted research into the target personas and clients of each company, helping you identify new potential clients in your target market.

Once you have identified potential client personas, search Crowdsegment to get details and contact information on the key stakeholders at these companies to launch your sales and marketing campaigns.